AEO vs SEO in 2025: What Content Creators Must Know
Hey content creators! If you're feeling a little whiplash from how fast the digital world is changing, you're not alone. For years, SEO (Search Engine Optimization) has been our trusty guidebook, the map we followed to get our content seen on Google. But now, a new player has stepped onto the field: AEO (Answer Engine Optimization) , and with it, the age of AI search. The shift is huge, and by 2025, understanding the difference between SEO and AEO isn't just a bonus—it's essential for your survival and success online. Think of it less as a battle and more as an evolution. SEO isn't dead; it's just grown up and has a powerful new partner. SEO: The Foundation That Still Holds Strong Let's start with what we know. SEO is all about getting your website and content to rank higher on traditional search engine results pages (SERPs). It's the long game, focusing on things like: Keywords: Making sure you use the words people actually type into the search bar...